Will Butler-Adams – Managing Director, Brompton Bikes

"Innovation is being different, even if just by a little bit"

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As boss of Brompton Bicycles Lyd, Will Butler Adams is helping spearhead a new surge in British manufacturing. His company design, produce and distribute over 30,000 folding bikes each year and are enjoying exponential growth.

Armed only with a folding bike and a bagful of interesting anecdotes, Will delivers a “gloves off” talk about innovation and how “being a bit weird” is fundamental to a successful business.

Learn lessons from a business so loved by its customers that when all the banks turned them down for a loan to help them grow further, a customer stumped up the cash.

Themes covered:

  • Innovation
  • Overcoming failure
  • Customer advocacy
  • Determination
  • Building effective teams
  • Making quick decisions
  • Knowing your customer
  • Risk taking
  • Benchmarking
  • Learning from other industries

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