When it comes to household brands, there are few that have seen such a turnaround in success as Lego, who were recently named number 1 in the prestigious Superbrands list for 2018.
We spoke to Christian Majgaard, the man behind the brand, at this year’s NAEA national conference in London. Christian spoke about the importance of thinking differently for an independent brand, how to stand out and some of the secretes of Lego’s success.
Christian was featured in the recent book by Dutch/British professors Trompenaars & Hampden-Turner as one of the “21 Leaders for the 21st Century”. He was global top executive at LEGO®, responsible for world wide branding, marketing and business innovation. He stood behind numerous marketing successes such as the LEGOLAND® parks, LEGO Mindstorms® robots, the Harry Potter® license and the world´s best selling children’s software.
Watch our interview with Christian below
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