Alex Hunter, Head of Virgin’s digital strategy

“Providing a product or service isn’t enough”

Alex was part of the team that launched the award-winning US airline Virgin America. He then headed Virgin’s entire digital strategy, including Sir Richard Branson’s personal strategy.

Alex talks around creating a meaningful bond with customers by showing the human side of brands, exploring the psychology of brand loyalty, and revealing some of the best tactics for keeping customers happy.

Themes covered:

• Brand loyalty
• Emotional marketing
• Customer experiences