Alex Hunter, former Head of Virgin’s digital strategy

“Providing a product or service isn’t enough”

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Alex was part of the team that launched the award-winning US airline Virgin America. He then headed Virgin’s entire digital strategy, including Sir Richard Branson’s personal strategy.

Alex talks around creating a meaningful bond with customers by showing the human side of brands, exploring the psychology of brand loyalty, and revealing some of the best tactics for keeping customers happy.

Themes covered:

  • Brand loyalty
  • Emotional marketing
  • Customer experiences
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