Josephine Fairley – Co-Founder, Green & Black’s

"The customer is always right, even when they are wrong"

Content is available to logged in users

A self-confessed Chocoholic, Jo launched the world’s first organic chocolate in 1991, in the midst of a recession. It captured people’s imagination and earned a Fairtrade mark before it was acquired by Cadbury in a multi-million pound deal.

Jo shares the secrets of how she co-created the brand that was number one in the food category of the “Coolbrands” survey for 10 years running. From branding to testimonials to customer service, Jo’s talk is full of lessons you can take on board in your own business.

What’s your businesses equivalent of free chocolate?

Themes covered:

  • Ethics
  • Your purpose and values
  • Standing out in a crowded market
  • High level customer service
  • Branding
  • Starting a business
  • Promotions and giveaways
  • Teamwork

If you liked this, try...

Peter Knight – The Property Academy

Business strategy, Customers

Steve Bull – Team GB psychologist

Business strategy, Teams and people

Will Butler-Adams – Managing Director, Brompton Bikes

Business strategy, Marketing and brand

Not yet a member of the Rightmove Hub?

Enter your details to become a member of the Hub.

New User Registration


Please note, choices about notifications will not affect contact regarding important account information.


*Required field