Josephine Fairley – Co-Founder, Green & Black’s

"The customer is always right, even when they are wrong"

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A self-confessed Chocoholic, Jo launched the world’s first organic chocolate in 1991, in the midst of a recession. It captured people’s imagination and earned a Fairtrade mark before it was acquired by Cadbury in a multi-million pound deal.

Jo shares the secrets of how she co-created the brand that was number one in the food category of the “Coolbrands” survey for 10 years running. From branding to testimonials to customer service, Jo’s talk is full of lessons you can take on board in your own business.

What’s your businesses equivalent of free chocolate?

Themes covered:

  • Ethics
  • Your purpose and values
  • Standing out in a crowded market
  • High level customer service
  • Branding
  • Starting a business
  • Promotions and giveaways
  • Teamwork

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