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Local Market Indicator

Helping you make data-driven decisions about your business

The Local Market Indicator gives you an early indicator of trends in search behaviour in your area.

Find your Postcode Area in the list below to see how year-on-year Rightmove traffic has changed since lockdown measures were first introduced in March 2020. Use the tabs above the chart to flick between sales, lettings or to view both at the same time.

We update this data for you every week. It’s worth setting yourself a reminder to check back here on a Monday afternoon for the latest data.

To view this chart, you need to be logged in to the Rightmove Hub. This is a separate log-in to Rightmove Plus. If you can’t see the chart below, please log in or click “sign up to Hub” below and take a few seconds to register.

Please note that because the property market was effectively closed during March and April 2020, the weekly year-on-year comparisons to weeks during this period will show a larger difference. 

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What the data shows

The chart shows how total detail views on Rightmove have changed in your area relative to the same week the year before. A “detail view” is a measure of how many people click through to view a property’s full details. Home movers tend to research properties for a few weeks before they begin to send enquiries, so tracking the uplift in detail views is an early indicator of increasing demand. The data is a combination of detail views across properties for sale and for let.

Hungry for more stats? To see all our latest data and research, check out our Research Centre.

Methodology

Each day on the chart represents a rolling 7 day average and is compared to the 7 day average for the same period the year below. For example, the data shown on 12th May 2020 compares the average daily detail views for 6th–12th May 2020 to 6th–12th May 2019.

The “normal range” shows the typical spread of traffic we see within a year. Any fluctuations within this range are normal. A 5% fall in detail views versus the year before is normal, but a 20% fall is rare. For example, between mid-January 2019 and mid-February 2019, during the run-up to the initial missed Brexit deadline, views fell by 23% compared to the previous year – the biggest anomaly we have seen in recent years. The upper normal range is higher than the lower normal range because traffic tends to grow year on year.