Helping you make data-driven decisions about your business
The Local Market Indicator gives you an early indicator of trends in search behaviour in your area. This can be used to re-assure your customers that the market is reviving or provide extra insight to support business decisions – like when to increase staffing levels.
Find your Postcode Area in the list below to see how year-on-year Rightmove traffic has changed since lockdown measures were introduced. Because of the size of the Rightmove audience, we can give you this data in such a targeted way and still provide a large enough sample size.
We’ll be updating this data for you every week. It’s worth setting yourself a reminder to check back here on a Monday afternoon for the latest data.
To view this chart, you need to be logged in to the Rightmove Hub. This is a separate log-in to Rightmove Plus. If you can’t see the chart below, click “sign up to Hub” below and take a few seconds to register.
What the data shows
The chart shows how total detail views on Rightmove have changed in your area relative to the same period in 2019. A “detail view” is a measure of how many people click through to view a property’s full details. Home movers tend to research properties for a few weeks before they begin to send enquiries, so tracking the uplift in detail views is an early indicator of increasing demand. The data is a combination of detail views across properties for sale and for let.
Hungry for more stats? To see how the market picked up in England in the week after lockdown restrictions were eased, read this article.
Each day on the chart represents a rolling 7 day average and is compared to the 7 day average for the same period in 2019. For example, the data shown on 12th May compares the average daily detail views for 6th–12th May 2020 to 6th–12th May 2019.
The “normal range” shows the typical spread of traffic we see within a year. A 5% fall in detail views versus the year before is normal, but a 20% fall is rare. For example, between mid-January 2019 and mid-February 2019, during the run-up to the initial missed Brexit deadline, views fell by 23% compared to the previous year – the biggest anomaly we have seen in recent years. The upper normal range is higher than the lower normal range because traffic tends to grow year on year. Some areas show a large spike when compared to 19th-22nd April as that was Easter weekend in 2019, when traffic is typically lower.