Kirstie Gerig is one of Rightmove’s most experienced Account Managers. Over the last 13 years she’s worked with hundreds of agency branches around the country. Here are Kirstie’s top tips for any agent wanting to make the most of the tools, insights and reports included with your Rightmove membership.
The Rightmove Hub
You’re in the right place! The Hub is your one-stop-shop for training and best practice. We run weekly live webinars and make all the recordings available to watch any time as we know you’re busy. There are hundreds of hours of training sessions available from the country’s leading agency trainers, with something for every role. Navigate by role using the menu in the top right, or use the search bar to find a specific topic or speaker.
Also on the Hub is the Local Market indicator, your self-service market trend data. This shows you how search interest in your Postcode Area has changed year-on-year and is updated every week. It’s a great way of reassuring your customers about the health of the market.
Your default patch
Review your default Rightmove patch to make sure all of your stock is included. Your Market Share Reports (see below) are based on your default patch, so setting an accurate patch helps you properly understand and track your market share.
Check this often to make sure you’re presenting your stock effectively. The “Health” column is a quick indicator of anything that’s in need of a refresh that could boost its exposure. It highlights if a listing has fewer than 5 photos, is missing a floorplan, or hasn’t been updated for 14 days. Check this every week to keep your listings fresh and maximise views.
This report doesn’t have “photos rearranged” or “branch average” ticked as default. I’d always recommend checking both of these boxes to demonstrate how proactive you’ve been in marketing a property. The branch average is especially useful to show much many more views you get compared to other agents!
Activate call recording to help you with staff training. We need your permission to set this up, so please speak to your Account Manager if you’re interested.
In the Email Leads Report, filter by “In Patch” to find leads from people who live in your area. It’s a good way to build a pipeline of potential in-patch vendors.
Click on the address of a listing to find all of the leads that have come in for that listing. This is particularly useful to give you a ready-made calling list to reach out to if the property has fallen through of has had a price reduction.
Make sure you have your “Online Viewing” sticker enabled to let home movers know you offer this service. This can increase your detail views by up to 10%. Find out more here.
In your Leads Report, filter by “requested online viewing” to only see people that have asked for an online viewing. If you’ve got automated video sharing set up, you’ll also see who has viewed your video and confirmed they’re still interested, giving you a list of hot leads to prioritise.
People use the filters on Rightmove to search “from” and “up to” a certain price. Choosing a price that is on one of these bandings captures people where that price is their minimum, maximum, or somewhere in between. For example, always price at £300,000 instead of £299,950. Properties priced on the band get 11% more detail views compared to those that aren’t.
If you have a Featured Property box on subscription, make sure to use the auto-rotation options to that the box is never left empty or stuck on the same property for too long. Find out more here.
Use your Premium Listing label to highlight a key feature of the property rather than using the generic “Premium Listing” label. 73% of our traffic come from a mobile device and on a mobile you can’t see the summary description, so using an eye-catching Premium listing label can really help your property stand out.
“Fibre broadband” is a feature that I see get a lot of interest when it’s used as a Premium Listing label, especially with people now working from home more often.
If you really want to boost the exposure of a property, use both a Premium Listing and Featured Property at the same time.
If it’s a feature of your property then highlight any garden or outside space as one of your first 4 images. Consumer behaviour has changed since the pandemic and outdoor space is now a top priority for most home movers.
Don’t waste the words in your summary text by using phrases like “X Agent is delighted to present…” Grab someone’s attention by featuring a property’s USPs instead.
Don’t repeat things we already know from elsewhere on the listing. Above the summary text it tells you the type of property and number of bedrooms, so there’s no need to say “2 bed semi-detached property” again. Focus on key features instead.
We hope you found Kirstie’s tips useful. If you’ve got any questions or need any more advice, contact your Account Manager directly or fill out the quick form below and we’ll get them to call you back.