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One Day Could be Today – Rightmove’s New TV Ad for 2022

‘One Day Could be Today’ is our new national multi-channel campaign aimed at prompting potential home-movers into action.

Expected to reach over 70% of the population

The campaign will kick off immediately after Easter. The TV advert will debut during The Great British Bake Off on Tuesday 19th April and will then appear across top Channel 4 shows including Grand Designs, Gogglebox and F1 Qualifying. Combined with our outdoor advertising campaign it's expected to reach over 70% of the British population.

The advert is designed to speak to people who have been putting off making their dream move to encourage them that the ‘one day’ they’ve always thought about, could be today.

We hope you enjoy our new campaign. Most importantly we hope it will stimulate the market in your area and prompt more people to consider a move and bring more stock to market.

Get involved

We've produced new 'One Day Could be Today' window cards so that you can be part of this national push to encourage people to make their dream move.

Download your window cards pack