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Understanding the data in your personalised video

Your personalised video celebrates your teams’ achievements on Rightmove over the last year. You can use it as part of your content marketing strategy across any of your marketing channels, including social media, email, web and even your office screens.

The content has been checked with CAP (Committee of Advertising Practices) and complies with current advertising guidelines, when used in the format provided.

When sharing your video, you might like to add some extra points of interest from your own data. For example:

  • How many unique sellers / landlords you’ve helped this year
  • Your team’s fundraising total
  • The local events you’ve supported
  • If you specialise in a specific part of the market
  • How long your branch has been open for business

For tips on how to share your video across the top social platforms, click here.

How your stats are calculated

Here’s an overview of how the stats in your video have been calculated…



* If your branch started advertising on Rightmove between 1st October 2021 and 31st July 2022, your branch performance data will start from the day you went live on Rightmove.

Top 3 questions answered

I don’t think my data’s correct – what can I do?

The data has been pulled directly from your branch metrics on Rightmove. For enquiries, we’re only able to track calls through a Rightmove tracked Geo number and emails sent via Rightmove. For SSTC, we’re only able to count properties that have been marked as Sales Agreed or Sold Subject To Contract before being removed from Rightmove.

Every effort has been made to ensure the accuracy of the data. As the videos are now fully rendered, they’re no longer editable so we’re unable to make any changes.

Why does my video not contain all of these data points?

It’s important to us that your video tells a positive story to your potential clients, as we want to help you win more business. If your stats fell below the minimum thresholds below, we’ve skipped that data for your branch.

  • Detail views minimum = 1000
  • Enquiries minimum = 100
  • SSTC minimum = 25
Who can I contact with questions or feedback?

We’d love to hear your feedback about the video, including any suggestions for future if we were to create something similar again. You can send your thoughts to the marketing team directly on