In a world of competition, your brand is everything when it comes to standing out from the crowd. Back by popular demand, Josh Phegan joins us live from Australia in this exclusive webinar to cover:
The role of customer experience and how it creates today’s brands. Where every touchpoint becomes vital to maintaining and buildling your brand, from apps to forms, print to social media, phone to face to face.
Brand failure, recovery and service standards – and how this helps to establish extraordinary brands like Disney.
Sub-brands within a brand – developing an agent’s personal brand, giving internal personnel a voice, pride and ego fulfilment without diluting your main brand.
The best form of marketing – why it always wins and how to measure it with awareness and conversion campaigns.
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