Struggling to understand your target market? Facing a new competitor that’s taking away your business? Finding it hard to get to grips with a certain marketing channel?
Questions asked in this Live broadcast:
I’ve worked in marketing for a couple of years but I’m new to a marketing role within estate agency. What advice would you give to hit the ground running?”
How do I understand more about what a vendor or landlord is looking for in an agent?
What makes a good marketing message?
We need to attract new letting and management clients and I’m trying to find the best and most cost effective way to go about this.
What’s the one mistake you see agents make most often in their marketing?
Although we have an office, we are not a ‘high street’ office so are invisible in this respect, what’s the most effective way of competing to be seen?
What should the balance be in our marketing between printed marketing material and online/social media, both in terms of cost and volume?
Abiola Oni - Research & Planning Manager
Over the last 8 years, Abiola has informed numerous business decisions at Rightmove, from marketing strategy to product development. She uses a variety of techniques such as surveys, focus groups and neuroscience to uncover and champion customer needs across the business. Prior to working at Rightmove, she was a business advisory consultant at PwC.
Steve Jenkins – Trade Marketing Manager
Steve has 12 years’ marketing experience, from planning and executing marketing campaigns for big name brands to advising small businesses on marketing best practice.