Mark Palmer, Marketing Director, Pret a Manger

“What is it that your business stands for?”

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Before taking on the Marketing Director role at Pret a Manger, Mark Palmer made his reputation as Global Brand Director of Green & Black’s. He’s since taken on a range of senior roles for various food and drinks companies, as well advising the Pret board.

In this talk Mark focusses on the applicable elements of brand and marketing strategy that took Pret from a single store to a global brand. He talks candidly about how Pret learnt from early mistakes and adapted quickly to grow a business that has a clear customer promise, with people at the heart of the business.

Themes covered:

  • Marketing strategy
  • Customer promise
  • Innovation

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