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How to build and grow a structured and sustainable agency with John Paul

Webinar recorded live:
Categories: Guest speakers & industry specialists

November - Lettings Month


In this webinar John Paul, owner of the 10 branch Castledene Group details how he has grown his business to manage over 2000 properties and sell over 400 homes each year in only 10 years.

Structure is the key to building a solid and profitable business and we must stop concentrating on being the best estate or letting agent and start thinking like business people.

We covered:

  • How having the customer defining documents in your business will ensure you build your business with the right foundations.
  • How effective training and development of staff, not only motivates but ensures optimum performance from staff
  • How strong management can weed out the poor performers and gives staff the very best chance of succeeding
  • How prospecting should be the lifeblood of your agency

With structure in the business, John reduced his reliance of admin fees, when the ban was announced, from 14% of his annual turnover to only 2.3% when the ban came in. Showing that structure and strategic planning are essential to agency success

John Paul is CEO of the Castledene Group a 7 branch agency based in the North East. They manage over 2000 properties with 63 staff and also sell over 450 properties per year.

 What’s even more amazing is that John only started the company 10 years ago, from his back bedroom with only £500.

 Johns philosophy is treat your agency as a business right from the start and put in all the structure and processes necessary so it can run without you.

 As a board member of ARLA and a well-known trainer and consultant, John doesn’t get involved with the day to day running of the Castledene Group but invests in his staff and people so they can run it without his involvement