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Spencer Lawrence: Creating a customer-centric lettings business

Recorded live on Thursday 27th August 2020

In our Extraordinary Agents series, we bring you advice from agency leaders who have done things differently. They’ve taken bold action that has delivered huge results.

Spencer Lawrence, Lettings Director at Paramount, is one of the industry’s most respected and forward-thinking figures – winning multiple awards for his successes, innovation and charity work. We were delighted to welcome Spencer to share his views on putting the customer first in a post-lockdown lettings business.

We discussed:

  • The processes his team have put in place to shift its viewing-to-tenancy strike rate from 8-1 to 3-1.
  • His proven methods for converting landlords to a Managed service
  • How he’s rethinking the traditional team structure and pay model to benefit today’s customer expectations

Don’t miss this opportunity to hear from one of the industry’s most inspiring and positive leaders.

About the speakers:

Spencer Lawrence comes to us from the independent West Hampstead-based Paramount. He is the Managing Director of Lettings for this industry-leading agency that time and again wins awards for its successes, innovation, and charity work. Spencer is a charismatic figure who strives to change the way our industry operates by tossing old habits aside and building a customer-centred business from the ground up. He fearlessly pushes boundaries and sees the new challenges brought on by recent events as inspiration to adopt new business practices. He believes in investing in his team and leading by example. Under his leadership, Paramount’s single office is busier than some multi-branch agencies and has grown to serve all of London