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Leadership
Alex Hunter, Head of Virgin’s digital strategy
Webinar recorded live on
“Providing a product or service isn’t enough”
Alex was part of the team that launched the award-winning US airline Virgin America. He then headed Virgin’s entire digital strategy, including Sir Richard Branson’s personal strategy.
Alex talks around creating a meaningful bond with customers by showing the human side of brands, exploring the psychology of brand loyalty, and revealing some of the best tactics for keeping customers happy.
Themes covered:
- Brand loyalty
- Emotional marketing
- Customer experiences
