Andrew Davis, Social Media Strategist

“Don’t change your core, innovate around the edge”

Since his early days running Pop Idol chatrooms and helping MySpace attract 10m UK users, Andrew has become one of the foremost experts in social media. He  created the first dedicated course for secondary schools and is now on the advisory board at Ofcom.

In this talk Andrew looks back at the failings from his time at Myspace, drawing upon what the property industry could learn from it. Advising business not to change the core of their business, but to innovate around the edges.

Themes covered:

• Innovation
• Digital thinking
• Learning from failure
• Digital strategy