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Accredited CPD

AI for agency leaders: From hype to ROI

Thursday 9th July, 10:00AM – 11:30AM

AI is creating new opportunities to enhance your engagement with home-movers.

Just under half the public now use AI at least once a week¹

Around 1 in 5 AI users utilise it to research property or moving²

Some people are already using AI to compare agents³

Join Rightmove, Google, and agency founder Ian Preston, for a practical session uncovering how to utilise AI to drive results for your business.

 You’ll learn:

  • ⚡ How people are using AI to explore areas, compare agents, and prepare for viewings
  • 👀 How to win attention in an AI-driven market, including how to optimise your listings
  • 🤝 The latest research into movers’ real opinions on agents using AI
  • 📈 The most valuable ways to embed AI in your agency
  • 💰 Where AI delivers strong ROI, with practical use cases to streamline workflows
  • ⭐ How to use AI safely with Google’s guidance on disclosure and data protection

All attendees will receive AI prompting cheat sheets, see live demos of AI in action within an agency setting, and get the chance to put your toughest questions directly to the experts within the Q&A.

Guest speakers:

As Chief Data Officer at Rightmove, Steve Pimblett leads data, AI and innovation to enhance the home-moving experience. With over 20 years’ experience at brands including The Very Group and MoneySuperMarket, he’s recognised as one of Europe’s leading data leaders, helping agents benefit from smarter tools and more engaged buyers.

As an AI Lead at Google Cloud UK, Toby Flenley drives the strategic adoption of Generative AI and agentic platforms for major enterprise clients. With a strong technology background spanning Google, IBM, and Oracle, Toby excels at demystifying complex AI features and turning them into tangible business value and operational success.

A visionary entrepreneur with 30 years in UK property, Ian Preston co-founded the award-winning Preston Baker. He now champions Greenhouse OS, leveraging AI, automation, and flexible fees to empower self-employed agents, reduce overheads, and maximise profitability in a modern era.

Sources:

¹ Rightmove Living Room panel (February 2026). QC1, N=605 (Personal Use) and N=512 (Work Use) ‘How often do you use AI platforms or apps (such as ChatGPT, Microsoft Co-Pilot, Google Gemini,/Google AI Mode, Perplexity)?’.

² Rightmove Living Room panel (February 2026). QC4, total sample=893 (those using AI platforms or apps, sample=605, ‘In your personal life, what have you used AI for?’

³ Rightmove Living Room panel (February 2026). QC6, N=124 ‘You mentioned you have used AI to help research/find property. What, specifically, did you use AI for?’

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09th July 2026 - 10:00AM-11:30AM
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