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Steve White of White & Guard (Best Estate Agent Guide Award overall UK winner for Sales)

Webinar recorded live on

In our Extraordinary Agents series, we bring you insight from agency leaders who have done things differently. They’ve taken bold action that has delivered amazing results.

In this episode, we talked to Steve White of White & Guard – recently named the best small and overall agency for sales in the UK at the Best Estate Agent Guide Awards.

During his 33 years in the industry, Steve has grown his offices from 1 to 4 with 2 new openings in 2020, staff growth has gone from 3 to 30 and he has promoted three employees to Director roles in the last 6 months.

He puts this success down to the culture of trust that White & Guard has built up.

In this webinar Steve explained why, no matter the size of your agency, creating the right culture is integral to your brand and your business success.

We discussed in more detail:

  • How to create the right culture for your business
  • Ways to keep your staff motivated
  • Proven ways to work with your local communities to build trust


Here’s some of the comments of what our viewers found most useful from the session:

“Good advice from an honest, experienced and wise agent. A good example to follow”
“Ideas about connecting with the area you cover”
“How to target your client for sales”