Pitching the right asking price for today’s market

With the year-on-year rise in house prices nationwide over the last few years, estate agents have only known a sellers’ market during this period where high asking prices were the norm. 2023 is already proving to be a very different market to 2022 (or 2021 or 2019 for that matter) so it’s critical that agents are able to modify their pricing tactics to win new instructions and best represent their clients in this new and changing marketplace.

In this session, leading agency trainer Richard Rawlings demonstrated key persuasion tactics to:

1. Harness the seller’s perspective on price
2. Explain pricing reality to a client
3. Use sold price and asking price evidence to your advantage
4. Never to lose an instruction on price
5. Show how timing influences price and price influences timing

Richard Rawlings is one of the world’s leading experts in estate agency method. Thousands of agents in all corners of the UK have substantially increased their revenues by harnessing Richard’s powerful and well-proven techniques.