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Native Search Ad

Recorded live on Thursday 30th June 2022

Make your direct response marketing work harder

Native Search Ads are designed to look like they are part of the content of the summary results page. Sellers can interact with richer advertising, including video, that allows you to story-tell in a more engaging way to help to build trust in you and your brand and that feels helpful as part of a seller’s search. Even if a seller is moving out of area, they’ll be exposed to your brand message within the most viewed page on Rightmove.

New format

A flexible advertising space designed to look native to the site and create a seamless experience

+63% in engagement

for native advertising within a content page (Source: Verizon Media’s study ‘Redefining Native’ surveyed 6,000 users from the UK, France and Germany, looked at 60 hours worth of online content and interrogated 1.5 million data points)

Audience

Take advantage of Rightmove’s seller specific audience when they are in the mindset to find out if now is the right time to sell.

83% of the Rightmove audience is open to or ready to move

(Source: Rightmove Spring Survey, 2022. Question: Which of the following statements best describes your current attitude towards moving? If you own multiple properties, only think about your primary residence for this question. Please select one option. Asked of: All survey respondents. 7,528 respondents in total. Find out more about that research here.)

Targeting

based on search term and when we know a potential seller’s address is within your chosen target area, we show them your branded message even if they’re searching for their next home somewhere else.

59% of sellers are looking out of area to buy

(Source: Rightmove Internal data, national out of area searches, sales branches only, excluding new builds 1st January – 20th June 2022)

Interactions

more ways to engage with your brand and message – swipe through your carousel, visit your website or play your video

1 in 30 views of Native Search Ad results in an interaction.

(Source: Rightmove internal data based on Native Search Ads live on Rightmove between 1 – 30 Oct 2022, comparing number of views to total interactions (swipes of the carousel, visits to your website, video plays) on average. )

Video

richer content allows you to story-tell in a more engaging way that helps to build trust in you and your brand

Native Search Ads with video get 1.8x the interactions of those without

(Source: Rightmove Internal Data comparing Native Search Ads live on Rightmove 1-30 Oct 2022, with video compared to those without)

Exposure

claim a larger digital share of voice (how visible your brand is compared to your competitors) as part of your strategy to increase your market share and make your direct response marketing work harder

82% of branches in the Top 10 for Market Share are in the Top 10 for Share of Voice.

(Source: Rightmove Internal Data, data for the whole of 2021, sales and sales and lettings branches)

Is Native Search Ad right for you?

Your Account Manager can share more data that shows how increasing your share of voice or brand presence on Rightmove is linked to your market share. We can look at our data insights to find the best branding products for you and the right areas to target.

Find out more about Native Search Ad by speaking to your Rightmove Account Manager.