Steve Bull – Team GB psychologist
18 August 2017
As boss of Brompton Bicycles Lyd, Will Butler Adams is helping spearhead a new surge in British manufacturing. His company design, produce and distribute over 30,000 folding bikes each year and are enjoying exponential growth.
Armed only with a folding bike and a bagful of interesting anecdotes, Will delivers a “gloves off” talk about innovation and how “being a bit weird” is fundamental to a successful business.
Learn lessons from a business so loved by its customers that when all the banks turned them down for a loan to help them grow further, a customer stumped up the cash.
Themes covered:
Innovation
Overcoming failure
Customer advocacy
Determination
Building effective teams
Making quick decisions
Knowing your customer
Risk taking
Benchmarking
Learning from other industries
As boss of Brompton Bicycles Lyd, Will Butler Adams is helping spearhead a new surge in British manufacturing. His company design, produce and distribute over 30,000 folding bikes each year and are enjoying exponential growth.
Armed only with a folding bike and a bagful of interesting anecdotes, Will delivers a “gloves off” talk about innovation and how “being a bit weird” is fundamental to a successful business.
Learn lessons from a business so loved by its customers that when all the banks turned them down for a loan to help them grow further, a customer stumped up the cash.
Themes covered: