What’s new: April – June 2024
Here’s the latest round-up of initiatives against each of our four focus areas, to help you to get the most from your membership to support your success.
Inspiring your success with insight
Access to market data, industry insight and consumer behaviour trends to help you stay up to date and ahead of the curve.
- Our property expert, Tim Bannister, shared new insights at PropertyMark One on 14th June 2024 on the impact of price reductions on the sale and let of properties. The data revealed the impact of pricing decisions on the overall time a property spends on the market, as well as its likelihood to sell or be lost to a competitor. For more insights plus resources to support your pricing decisions, download the slides here >
- We’ve launched Company Level Reports – helping you to effortlessly compare data across all your brands and branches in one simple reporting tool. Read more here >
- We provided insights in the run up to the election to support your pre-election sales and marketing. This included data from home-movers showing 95% say the upcoming election will not affect their moving plans, as well as buyer demand trends from previous elections. Read more in our General Election Spotlight >
Optimise your success with training
Accredited training solutions that keep you and your teams compliant and informed
- We’ve continued to ensure our CPD certified training modules stay up to date with the latest regulations by updating our GDPR modules to meet the latest requirements of the Information Commissioner’s Office (ICO). Find out more about the training courses on offer, included as part of your membership, on the Rightmove Hub here >
- We’ve seen hundred of agents downloading our new “Rightmove Certified” badges, which are available when you complete our AML, GDPR and CPR courses. Get yours here >
Power your success with control
Tools and resources that give you greater visibility and control over your membership.
- We’ve made improvements to Opportunity Manager to give you more visibility and control over potential instructions: 1) valuation opportunities are now sent directly to your inbox, saving you time and making it easier for you to respond. 2) Report performance has also improved by 92%, meaning lists can now be loaded in a matter of seconds. Find the hottest valuation opportunities >
Backing agents’ success with advocacy
Understanding and advocating on your behalf on the issues that matter to you
- Back in April, we asked you to share your thoughts on the public’s biggest misconception about estate agency. Thank you to everyone who responded. There were some common themes which came up in your responses, which we’ve grouped below.
- The most common theme was around home-movers’ understanding of your role. Many of you felt that home-buyers didn’t understand what goes on ‘behind the scenes’ and didn’t understand the intricacies of your role.
- Many of you felt estate agents were perceived as untrustworthy, with age-old stereotypes impacting the public’s perception as a whole.
- And many of you felt consumers didn’t value your service, and underestimate how much effort, time and money goes into marketing their properties.
- With a general election called in May, we launched a pre-election campaign which aimed to put housing into the spotlight and push for industry change.
- Having heard your priorities for the next government, we proposed key priorities for the next government in our pre-election report.
- We gained national coverage with newspaper ads calling for greater focus on housing following the first live TV debate
- We shared insights from our property and mortgage experts on proposed policies.
- We secured a Q&A with Keir Starmer and Rishi Sunak on how each of their parties would support the housing market if they won the election.