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Accredited CPD

From pitch to profit: Compete on more than just fee

Recorded live on Friday 17th October

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Our exclusive webinar “From pitch to profit: Compete on more than just fee”.

Sellers want proof, not promises. Matt Giggs shared how to confidently justify your fees and valuations, while Empowered Edge revealed the staging secrets proven to cut selling times.

đź“…Friday 17th October đź“… 1PM

Due to the sensitive nature of the data covered we are not able to provide a recording of this webinar. If you weren’t able to join us live, please download the slides and summary. We hope you are able to join us live next time.

We covered:

  • đź“ŠMarket Focus – Christian Balshen revealed the latest house sale trends before they were released to the press.
  • 🎯Expert Lens – Matt Giggs exposed the techniques top-performing agencies use to value with precision, protect fees, and win listings ahead of the competition.
  • 🏠Agent Angle –  Empowered Edge: start-up agents shaking up London, shared  staging strategies proven to speed up sales.

We also tackled the questions keeping agents up at night:

  • Are tax rumours freezing the market? How do you compete with agents slashing their fees? What strategies really convert in today’s climate?

While this webinar focused on property trends in England, the Expert Lens and Agent Angle sections delivered practical insights relevant for letting agents and those operating in Scotland and Wales too.

About the speakers:

With 28 years in the industry, Matt Giggs helps agents scale with integrity and confidence. Founder and CEO of Giggs & Co, he shares first-hand experience from building high-performing teams and managing multi-million-pound portfolios.

Ania Shefford, Co-Founder of Empowered Edge, applies the same determination that drove her successful sporting career to property, achieving standout results with homes that sell within a week.

Olivia Finn, Co-Founder of Empowered Edge, blends over 15 years of refurbishment expertise with a designer’s eye. Olivia has an impressive talent for property staging, transforming rooms with her creative flair to create stylish and irresistibly marketable homes.

Christian Balshen, Rightmove’s Director of Agency Partnerships brings expertise from 20+ years in the industry. Christian identifies market trends before they hit the headlines, guiding agents on how to strategically turn trends into opportunities.