Josh Phegan joined us live to talk you through what you need to do to bullet-proof your business and in summary will cover Lead generation, what the best do to win business and why your future is hidden in your past.
– Lead generation and why it matters – the best business leaders know where their leads come from so they can cut wastage and drive efficiency. It’s critical to keep your cost per lead down and to drive conversion so you can win more instructions and become the market leader.
– Why your future is hidden in the past – Every instruction you win is most likely a past client of a competitor that is completely underserved. How do we change that? If you wish to be in somebody’s future, you need to be in their now, and we’ll show you how.
– Leveraging your most valuable asset – the database. What do you send, when do you send it and how will you know if it’s worked? We’ll introduce to the concept of strategy, measurement and adjustment to drive success in your marketing campaigns.
– The winning routines of the best agents and offices around the country – what they do and how they do it, driving consistency of effort and results.
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