If you’re recommending reducing the price of a property to get a sale or let agreed, use Featured Property to re-launch with a bang at the new price.
It’ll maximise the property’s exposure to a whole new audience of buyers or tenants searching in the lower price range, giving you the best chance of getting lots of early viewings booked in.
Top tip: use your Marketing Report in Rightmove Plus to talk your agent through your price reduction recommendation and how applying a Featured Property has helped increase demand.
In this example, the agent’s Detail Views (the blue line) were well below those of “similar properties” (the black dashed line). If a property is getting less interest than those that appear in the same Rightmove searches, it’s a good indicator that it is price too highly.
The agent reduced the price and then applied a Featured Property, causing a 120% boost in views which ultimately led to the properties being sold subject to contract.
#2 Relaunching properties back to the market
If you’ve seen a deal collapse, featuring a property is a great way to let motivated buyers or tenants know that it’s back on the market and to get viewings booked in again as soon as possible. And it reassures your landlord or seller that you’re doing everything you can to get their transaction moving.
#3 Winning more instructions
Offering a Featured Property of the Week as part of your package is a great way to prove your superior property marketing service in comparison to your competitors. Explain how you can promote their property as Featured Property of the Week to really maximise interest from day 1 and get them a result as quickly as possible.