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Accredited CPD

Stand out on social: Building a brand your community remembers

TUESDAY 20 OCTOBER 10:00AM – 11:00AM

Want to become the agent your community thinks of first?

Join award-winning property trainer Richard Rawlings alongside marketing guru’s Graeme Wadhams and Josie Leader from Lomond. They’ll share practical advice on using social media to build trust, increase local visibility and stay front of mind.

You’ll learn:

🛡️How to build a recognisable personal or agency brand that people remember and recommend

💬What social media is really for and why trust matters more than followers

📣The content that helps agents build visibility and local recognition

⚙️How to create a social media strategy that doesn’t become a full-time job

🤝Ways to turn trust and familiarity into future instructions

 

About your speakers:

Described by the NAR as a world-class estate agency trainer, Richard Rawlings has over 40 years hands-on experience and a deep understanding of effective estate agency techniques both here and overseas. Richard is one of the founding writers/presenters of Rightmove’s CELA qualification, and he is regarded by many as the UK’s leading authority on contemporary agency methods, especially with regard to the psychology of persuasive pitching and raising/protecting estate agency commission levels.

Josie Leader is Head of Communications at Lomond, where she oversees PR, social media and brand communications across the group. Passionate about the power of effective storytelling, she helps property businesses build stronger reputations and more meaningful connections with their audiences.
Graeme Wadhams is Director of Marketing at Lomond, one of the UK’s largest and fastest-growing property groups, and the leading acquirer of letting agencies. After two years at Lomond overseeing marketing and promotional activities for 14 trusted estate and lettings agency brands, and nearly two decades leading marketing for major independent and franchise estate agencies, Graeme specialises in building trusted brands, increasing local visibility, and delivering marketing strategies that drive growth across the property sector.

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Join us live

20th October 2026 - 10:00AM-11:00AM
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