TUESDAY 16TH JUNE 2026. 10:00 AM – 11:00AM
Content is available to logged in users
Fee competition has, in some areas, turned into a race to the bottom. But why do so many agents feel forced to compete on price?
When Rightmove asked vendors what they believed the average agent commission was for selling a property, 60% expected it to be between 1.0% and 1.9%*. That perception sets the baseline for many valuations – and when there’s no clear point of differentiation, sellers naturally focus on fee.
In this webinar, Matt Giggs explored why fee pressure exists – and how the best agents escape it by winning owners’ hearts and minds, not discount battles.
Hear how to move away from generic pitching, stop marketing “property”, and start focusing on what owners really value: certainty, confidence and trust. Matt also explored what truly makes an agency memorable . It’s not what you say, but how you make sellers feel.
Matt covered:
With 30 years in the industry, Matt Giggs helps agents scale with integrity and confidence. Founder and CEO of Giggs & Co, he shares first-hand experience from building high-performing teams and managing multi-million-pound portfolios.