The Top 5 benefits of a Commercial membership for estate agents
There are so many benefits of having a Commercial membership. Here’s the Top 5 reasons why estate agents that advertise commercial properties should have one.
1. Our audience is your advantage
Our commercial property pages get 41.5 million visits every year, making it the most visited commercial property portal in the UK.
Key benefits
of traffic across the main commercial property portals goes to Rightmove
of our audience is unique and can’t be reached on any other commercial property portal
With Rightmove, you gain the maximum reach and exposure for your clients, to an audience they can’t get anywhere else.
Sources: Google Analytics, Rightmove Commercial sessions, Jul-22 to Jun-23. Similarweb, Rightmove Commercial Traffic & Engagement analysis, Jul-22 to Jun-23. Similarweb, Rightmove Commercial Audience Overlap and internal analysis against Google Analytics, Rightmove Commercial, Jul-22 to Jun-23.
2. Top of the search results
With a Commercial membership, your commercial properties will feature higher up the page in-line with our audience’s search criteria, giving your stock more views.
Key benefit
uplift in summary views of commercial stock for sale when advertised with a commercial membership.
Did you know?
Commercial properties listed under an Estate Agency membership automatically appear at the bottom of search results in a non-branded format! Get more views with a Commercial membership.
Source: Rightmove internal analysis of average summary views per day per property for non-land commercial listings, Oct-22 to Sep-23.
3. Stand out from the competition
With a Commercial membership, you can take advantage of Featured Property and Premium Listings on our commercial property pages to stand out from the crowd in a busy market.
Key benefits
uplift in summary views for Featured Property listings compared to standard listings on our commercial property pages
uplift in summary views and 31% uplift in detail views for Featured Property listings that advertise commercial stock for sale
Source: Rightmove internal analysis of average summary views and average detail views per day per Featured Property for non-land commercial listings, Oct-22 to Sep-23.
4. Get your stock directly in our audience’s inbox
With a Commercial membership, you’ll be able to take advantage of our Digital Marketing Campaigns to market your commercial stock to our huge database of prospective tenants and investors who are active users of Rightmove in the last 6 months.
Key benefits
Our sector specific email campaigns achieve average Click-to-Open (CTO) rates as high as 7%
Average CTO rate for our commercial customers’ stock for sale campaigns
Source: Rightmove internal analysis of our Digital Marketing Campaigns unique click-through rates, Jan-23 to Jul-23.
5. Reach the right audience and stay ahead of the market
We’ve found that nearly half of commercial stock advertised by estate agents is categorised as ‘Other’ and not being shown to our audience who are searching for specific types of commercial property (e.g. a hotel in Devon or an office in Birmingham).
Speak to one of our expert Commercial Account Managers to discuss how you can improve the targeting and performance of your commercial property listings. With a Commercial membership they can also share key market insights to help you edge ahead in the CRE market.
Source: Rightmove internal analysis of all commercial listings, Oct-22 to Sep-23.
