Unlock sales growth in 2023 with the 3 M’s – Market, Mix and Messaging…
1 – Market: Deep dive into each development’s unique property market
How are supply and demand impacting asking prices? Are you getting your fair share of buyer enquiries? What are the most popular property types in my area? Where are the lead hotspots…for you and your competitors?
Your Rightmove Account Manager can help you answer these questions – book a call with them below to get started.
2 – Marketing mix: Balance brand awareness with direct response for long-term sales growth
Studies have shown that direct response marketing creates short term sales uplift, while brand awareness drives long-term sales growth. On the graph below, the sharp peaks and troughs in sales conversion are created by direct response marketing. The more gradual increase is driven by brand awareness, which becomes most impactful from 6-months onwards.
You can mix and match brand awareness and direct response marketing options targeted exclusively at Rightmove’s in-market audience:
3 – Messaging: Tap into the latest buyer insights to increase appeal
Based on this article, some topics you might want to consider for your marketing messages are:
- Lower premiums to buy new
- Energy and cost efficiencies
- First Time Buyer incentives
- Stamp Duty savings
For brand awareness, which has a broad reach and influences buyers’ action further down the line, emotional messaging works best. For direct response, which is more tightly targeted and drives immediate action, persuasive messages are your best bet.
Get in touch
In a changing market it’s great to know there’s someone on your side. Your Rightmove Account Manager is here to help you every step of the way. Whatever you’d like to talk about, give them them a call or email, or request a call back using the form below if you don’t have their details to hand.