New tool: Unlock more revenue from your sales pipeline

Your revenue potential is calculated by multiplying your average sold price by your fee, then by the number of completed sales.

Example:
If you sell 20 properties at an average price of £350,000 with a 1.2% fee:
(£350,000 × 1.2%) × 20 = £84,000

The Revenue Calculator does this for you automatically. It also shows your conversion rates through the funnel and allows you to set goals and explore new ways to grow revenue.

There are several ways to increase your revenue, including:

• Generating more leads through marketing and brand awareness
• Improving conversion rates at each stage of your sales funnel
• Increasing revenue per sale by adjusting your fee, transaction volume, or target market

Use the goal-setting feature in the Revenue Calculator to test different strategies and find the best focus area for your branch.

The Revenue Calculator is a free, interactive tool designed for independent estate agents to:

• Assess pipeline health
• Set performance goals
• Unlock more revenue using Rightmove

The Revenue Calculator is available exclusively for Rightmove members. It’s ideal for agency owners and branch managers in small to medium agencies. If you’re responsible for revenue and growth, this tool is built for you.

You can use the Revenue Calculator on Rightmove Hub anytime, 24/7.

We recommend reviewing your pipeline monthly or quarterly to keep your pipeline health front of mind and stay aligned with your goals and performance.

The Revenue Calculator helps you assess your current pipeline and set goals to forecast potential revenue, then find ways to:

• Keep your stock moving through the funnel
• Maintain or grow your fees
• Improve ROI on your marketing spend
• Make confident decisions backed by data

The calculator is designed for use with one branch at a time. You can use it as often as needed. Each report is saved to your dashboard and clearly labelled with the brand name, branch name, and creation date for easy reference.

It’s in development now. Because the lettings business model differs significantly from sales, we’re creating a dedicated tool tailored for letting agencies. It will build on insights from our Sales Revenue Calculator, so your feedback is invaluable. Launch is expected in 2026 – stay tuned!

We’d really value your feedback. You can share your thoughts using the feedback form within the tool itself. Or if you prefer to speak to someone you can speak to your Account Manager or email us on marketing@rightmove.co.uk