Rightmove Discover
Tomorrow’s listings, today.
Rightmove Discover puts you straight into the inbox of target homeowners who are showing early signs of selling intent before they’re on Rightmove.
How Rightmove Discover delivers
- Reach a new audience: Almost 99% of Discover’s targeted potential vendors hadn’t previously sent a lead to the contacting agent¹.
- Reach the right audience: Discover flags homeowners when their behaviour shows intent and matches your target postcodes. Now supported by an AI vendor prediction model to target even more confidently.
- Get in earlier: The earlier you target, the less competition you face from other agents.
- Tried and tested: Optimised, automated email campaigns to generate valuation opportunities for you.
- Effortless campaigns: Branded emails using your company logo link to a valuation form, so the vendor can submit a request to you directly, ready for follow up.
Recent improvements
- Discover now uses an AI vendor prediction model meaning better prioritisation and better conversations.
- Shorter, more concise forms meaning higher conversions – in fact, a 50% uplift in conversions via the new form².
- As a result, Rightmove Discover has seen an uplift of 114% unique valuation leads from April 2026 vs. April 2025³.
- We’re continually looking at ways we can optimise and improve performance.
High engagement with Discover emails
63.8% average email open rate (within the first month)⁴
Discover fuels direct and indirect opportunities
For every 1 valuation request, another 12 vendors go on to list with that same agent via other routes⁵
Ready to discover more valuation opportunities?
Use Rightmove Discover to reach likely vendors earlier and start winning instructions in your postcode. Contact your Account Manager via the form below.
Sources:
¹Rightmove Internal Data, April 2025 – March 2026
²Rightmove Internal Data, July – August 2025
³Rightmove Internal Data, April 2026 vs. April 2025
⁴Rightmove Internal Data, April 2025-March 2026
⁵Rightmove Internal Data, April 2025 – March 2026