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Read the latest quarterly Rental Trends Tracker


Headlines from the January report:

 

Average advertised rents fall in Q4:

  • Only the second time in five years that quarterly rents have fallen
  • Average advertised rents outside of London fell in Q4 2025 to £1,370 per calendar month (-1.1% versus Q3)
  • Average advertised rents in London also fell to £2,716 per calendar month (-0.7% versus Q3)

Prices up in 2025 overall, and expected to rise further in 2026:

  • Across the whole of 2025, average advertised rents rose by 2.2% compared to 2024
  • Rightmove predicts that average rents will rise by a further 2% in 2026

Competition for rental homes is less fierce than in recent years:

  • 2025’s average of 10 enquiries for every available rental home is higher than the  2019 average of 6, but lower than 2024’s figure of 14
  • The number of available homes to rent is 9% higher than last year, but still a third (-33%) lower than ten years ago
  • While London had an average of 7 enquiries per property last year, the North West & Scotland had over double the amount at 16

 Affordability improving for landlords:

  • Affordability is improving for landlord investors, which could help to support an increase in rental supply
  • The average two-year buy-to-let mortgage rate for a landlord with a 25% deposit is 4.84%, compared with 5.51% last year
  • The latest snapshot of UK Finance data, which runs year to October, suggests encouraging signs for rental supply, and the most positive rate of landlord investment since 2022

 


For more details, including regional trends in price, yield, supply and demand, read the full report:

Get the full picture here >

The rental market at-a-glance:

“There is still a long-term shortage of available rental homes, but it looks like landlords are taking advantage of cheaper available mortgage rates, and more available homes will benefit tenants. Existing tenants or those looking to rent their own home for the first time are likely to experience a much more settled and balanced market than a few years ago, when the competition to secure a home was frenetic. There is much greater availability of homes, and fewer tenants to compete with now, which should hopefully make the experience more positive for renters.”

Colleen Babcock, Rightmove’s property expert

Rightmove Tools for Letting Agents

Enquiry Manager and Enhanced Leads

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Tenant referencing

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Tenancy progression

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