Read the latest quarterly Rental Trends Tracker
Headlines from the April report:
Rents rise to new record:
- Average advertised rents outside London rose to a new record of £1,349 per calendar month in Q1 2025 (+4.5% versus the same time in 2024).
- This is the smallest increase in rents at this time of year since 2020.
- London rents hit a 14th consecutive record at £2,698 per calendar month (+2.5% versus the same time in 2024).
Supply continues to improve:
- The number of new properties coming into the market in March was 11% ahead of the same period last year, and the overall number of rental homes now available is 18% ahead of last year.
- The number of prospective tenants looking to move is 7% lower than March last year.
- An increase in first-time buyer activity at the start of this year is likely taking some demand away from the rental market.
Number of enquiries per property down annually:
- The average number of enquiries per rental property outside London this quarter is 12, cooling from 16 at this time last year.
- This is still over double the five in Q1 2019.
- However, there are regional variations in supply and demand as a typical rental home in London sees eight enquiries, compared with 18 in the North West.
More properties see reduction in advertised rental price:
- A quarter of rental properties are seeing a reduction in the advertised price.
- This is the most at this time of year since 2018, a sign of a less frenetic market.
For more details, including regional trends in price, yield, supply and demand, read the full report:
The rental market at-a-glance:
“The rental market is still really busy, and as the regional picture shows, it’s likely to feel even busier in some areas of Great Britain than others. It’s good news for tenants that on the whole, the balance between supply and demand is improving. This is having a knock-on effect on rental prices, with rents increasing more slowly and more landlords reducing their advertised price.”
Colleen Babcock, Rightmove’s property expert
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