Premium Listing
Premium Listing gives your property more visual impact in the search results, helping it stand out when home-movers are deciding which homes to view in more detail.
We’ve upgraded Premium Listing to make it work even harder for you, including clearer key feature callouts, more visibility on map view, extra touchpoints and richer media such as video content.
Download or order your Premium Listing leaflets here.
What’s improved?
Key features
- Make your properties stand out more with clearer key feature callouts
- Put the three things buyers look for first at the forefront of the listing, no digging through the description
- A more prominent presence on mobile – nearly 80% of all traffic comes from mobile¹
Maps view
- Get in front of 2 million map searches a month²
- Stand out to the buyers who search by location first
- Richer preview cards showcase your property more effectively on the map
Video
- Showcase your properties and hold buyers’ attention with video
- Auto plays on hover and plays in-listing on mobile turns passive browsing into active engagement
- Give buyers a fuller sense of your properties before they enquire
Branded enquiry card
- Capture interest at the right moment and when they’re deciding what’s next
- A second route to enquiry alongside the standard enquiry button
- Your branding in the image carousel, tying the property straight back to you
What does this mean for you?
A more eye-catching way to promote your properties in the moments that matter most. The changes are focused on helping your Premium Listings:
- Stand out more clearly with stronger visual prominence
- Showcase the details home-movers care about by bringing key features, photos and video into view sooner
- Have more visibility on map view with richer preview cards
Early results are strong – more plays, more clicks
10x
more daily video plays in listings following wider rollout, compared to initial launch3
1 in 5
mobile and tablet impressions led to a video play and 1 in 8 on desktop (5th to 11th Oct)4
~2x
mobile and tablet click-through rate almost doubled (10th Sept to 11th Oct)5
Ready to make the most of the upgraded Premium Listing?
Contact your Account Manager via the form below.
Everything you need to know
Your question not answered? Contact your Account Manager via the form above, they’ll be happy to help.
What is changing with Premium Listing?
Why are you making these changes?
Can the key features shown on the listing card be changed?
What can I do to make the most of key features?
Will all video links work?
Sources:
¹Google Analytics, web & app sessions by device, July 2026
²Google Analytics, map searches, July 2026
3Rightmove internal Premium Listing video analysis, 1st – 11th October. Following the wider rollout of the product updates, video plays increased by 10 times more daily plays compared to the initial launch. This reflects total play volume, not individual property performance.
4Rightmove internal Premium Listing video analysis, 5th – 11th October. Video plays as a proportion of impressions. This measures plays divided by impressions, not unique viewers or deliberate play choices.
5Rightmove internal Premium Listing analysis, 10th September–11th October. Mobile and tablet property card click-through rate nearly doubled in this time period as video availability expanded. This is an early observational result; the changing mix and volume of video-enabled properties means the increase cannot currently be attributed to video alone.