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Premium Agent Profiles


Get your branding seen in more places by the UK’s largest property audience.1 

 

Premium Agent Profile helps you showcase your brand, expertise, and success with a dedicated profile page and increased branding across all your Rightmove listings.

This powerful tool, exclusive to Optimiser Edge partners, helps you stand out from the competition, build trust, and keep your agency top of mind throughout the home-moving journey.  

Prospective vendors who visit a Premium Agent Profile (vs not) are nearly 8x more likely to contact an agent.2

Your brand, front and centre  

Your branding plastered over every property you list as a custom header banner and mid-page advert. Plus, a dedicated profile page to show off your agency, which is simple to set up and maintain.  

Showcase your expertise and success 

Automatically updated Sold & Let By Me carousels demonstrate your local track record, plus testimonials help you to build trust.  

72% of homeowners said good online reviews were ‘essential or highly important’ when selecting an agent. 3 

Generate more valuation opportunities 

Strong calls to action make it easy for potential vendors and landlords to get in touch. Turning interest in your agency into valuation requests and instructions.  

Key features: 

 

Dedicated profile page 

  • Branded with your logo, brand colour banner and a mid-page advert 
  • Branch description
  • Testimonials
  • Sold/let properties 
  • Current properties for sale/let 

 

Enhanced branding 

  • A custom header banner and mid-page advert on every property you list

How does it work? 

 

Updates in Branch Marketing 

  • Add your branch description and testimonials to Branch Marketing with your Rightmove Plus account 
  • Upload your brand colours and logo – this will be displayed on your profile as a striking header banner 
  • Design and upload your mid-page unit advert and header banner, which will be displayed on all your property details pages 

 

Automatically updated: 

  • Current for sale/let properties (where applicable) 
  • Sold/Let by me carousels (where applicable) 

Find out more about Optimiser Edge and Premium Agent Profiles 

Frequently asked questions

What packages is this available on?

Is this the same as Microsites?

How often do I need to update my profile?

What improvements did you make?

Sources:

  1. https://www.rightmove.co.uk/c/claims/
  2. Google Analytics January – May 2025
  3. Survey to Living Room (Rightmove’s research panel) – March 2025​. Sample size: 1067 homeowners.​ Questions: Imagine you’re selling your property. How important are the following factors when deciding on an estate agent to sell your property?​
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