Premium Agent Profiles
We’ve listened to your feedback and have made some changes to Microsites to optimise for mobile, put a spotlight on your brand and reduce your admin time. Win-win…win!
Here’s a full list of the changes you’ll see by the end of July and how to get the most value from them.
New look, new name
Microsite is re-branding to Premium Agent Profile, to better reflect the product based on your feedback.
Action: none, just an FYI!
Now on mobile
Premium Agent Profiles are now available on mobile, where 67% Rightmove users search1. This will help to increase your brand exposure. This includes both your Premium Agent Profile and the additional branding on every Property Details page.
Action: none, just an FYI!
Changes to custom artwork
We’ve made some changes to the custom artworks available on Premium Agent Profiles – so you have less creatives to manage and more impact on mobile.
Your Profile:
We’ve retired some custom artworks on your Premium Agent Profile page for optimisation purposes but added a mid-page unit advert.
- The ‘Microsite Header’ has been retired, and replaced with a simple branded colour banner for maximum impact, particularly on mobile.
- The ‘Microsite Tab’ and ‘Branch Image’ creatives have been retired for a simpler experience for home-movers
- The ‘Mid-Page Advert’ currently only shown on the Property Details Pages, will now also appear on your Premium Agent Profile page for an additional branding touchpoint.
Your Property Details Page:
Your Property Details page artwork will not change and you will still be able to add a custom Header artwork (on desktop), and a custom Mid Page Unit advert.
Actions: Add your brand colour in Rightmove Plus > Branch Marketing or it will default to white. Check our latest artwork document and make sure your adverts are up-to-date.
Testimonials front and centre
We’ve made testimonials more prominent and optimised for mobile, as home-movers told us this was important when deciding on instructing an agent. We’ve also made it easier to update and add new ones, all within Branch Marketing.
Action: check your testimonials are named and dated in Rightmove Plus > Branch Marketing. Any testimonials without this will be hidden from your profile after 1st November 2025.
Cut the clutter
We’re removed text heavy and under-engaged with pages, such as Meet Our Team, Additional Services and Landlords so home-movers can understand your value faster and you don’t have to keep these pages updated.
Action: ensure your branch description is up to date, as this is what prospective vendors will see first when they view your profile.
More automation, less admin
Fewer artwork elements and more automated features on your profile, for a clearer home-mover experience that you don’t need to keep on top of.
- Sold & Let by Me carousels are automated to show recently sold or let in relevant areas to the home-mover
- Your Property Details Page mid-page advert will now automatically feature on your profile page too.
Action: now might be a good time to check your mid-page advert is up to date.
New design
We’ve updated the design of your Premium Agent Profile for a modern look and feel, to put your brand in the best light and for optimal performance.
Action: none, just an FYI!
Optimised call to actions
We’ve optimised Premium Agent Profiles for mobile, with clear call to actions which follow visitors as they scroll through your profile.
Action: none, just an FYI!