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Our “Rent in Five” lettings vision

By Christian Balshen – Head of Lettings, Rightmove

We want to help you grow your lettings business and part of this is helping you win more landlords. Most landlords say their top concern is finding the right tenant. Because we have the largest online property audience, advertising on Rightmove helps you show your landlords the effort you put in to find the best tenant. 

But we also know that dealing with lots of tenant leads is time-consuming. We’ve trialed a number of tools to help with this, including a tenant passport, extra pre-qualification questions on the enquiry form and online appointment booking. Thank you to all of you that have used and given us valuable feedback on these tools.

We know from our trials that to truly help make the process more efficient for agents we need to go further.  We need to join up the entire lettings flow, from a lead being sent to a tenant moving in. But still allow you complete flexibility to choose the bits that work for your business. That’s what our new vision is designed to do.

Here’s how our “Rent in 5” journey will work. Think of it as 5 key steps to helping you find a quality tenant as efficiently as possible.


Our "Rent in Five" vision


Here's how it will all work in detail


Maximum leads from the UK’s largest home-moving audience 

Give your landlords the best chance of finding a quality tenant

We know that the biggest fear of most agents and landlords is getting a bad tenant. So, our solution isn’t to start with fewer leads and reduce the choice of tenants  By advertising on Rightmove, you’re maximising the opportunity to find the best tenant by putting your landlord’s property in front of the biggest online audience of potential tenants. 


Automatic pre-qualification, including credit check

Manage leads more efficiently

  • When a tenant submits an enquiry, they’re presented with a more detailed qualification form.
  • You can set this up to trigger automatically, or send the form manually – whatever you prefer.
  • We then perform a credit check and affordability check, for free.
  • These pre-qualified tenants are presented to you in a prioritised list within Rightmove Plus.


Viewings booked online, with CRM integration 

Cut down time spent arranging viewings 

  • Schedule viewings directly with pre-qualified applicants.
  • Will be integrated with major CRMs throughout 2021.
  • Optional SMS and email reminder to tenants 24 hours before their viewing.
  • Compatible with Outlook or Gmail if you manage appointments through those services.


Fully managed referencing ordered in one click 

Reassure your landlords that you'll find them the best tenant

  • Order, view and manage your references in one place.
  • References will be fully managed by our expert team, giving reassurance to your landlords that their reference is being carried out by a well-known and trusted brand.
  • See real-time progress updates.


Tenancy documents automatically produced and completed 

Save time while staying compliant

  • Option to manage your contract and tenancy processing from within Rightmove Plus.
  • Create contracts, collect holding deposits and get documents signed by all parties.
  • Automates compliance with a step by step flow


What’s next?

The hard work is well underway by our tech teams to build these tools and you’ll hear more announcements in the coming weeks and months.

Our priority is delivering a product that will help you grow the value of your lettings business in the most efficient way. If you have any suggestions or feedback on our plans, I’d love to hear from you. Please drop me an email any time:

I hope you’re as excited about our plans as we are, and I look forward to doing everything we can to support you in your future success.