Optimised Lead Forms
Improving the quality and quantity of your leads – including sending you more valuation opportunities
We recently made some changes to our enquiry forms. We optimised the journey on mobile in particular, to help you find more valuation opportunities.
In the mobile journey, we added new prompts for home-hunters sending leads to indicate whether they currently have a property that they are looking to sell or rent out.
Previously, we were only able to ask these questions of home-hunters sending leads on desktop. Here’s the results we saw:
Before:
- 26% of desktop leads indicated they had a property to sell
- 2% of desktop leads indicated they had a property to rent
After:
Desktop remained the same. Plus we added:
32% of mobile leads indicated they had a property to sell ¹
Source: ¹ Rightmove Internal Data, comparing leads with and without optimisations between 16-30 August 2022.
After:
2.7% of mobile leads indicated they had a property to rent ²
Source: ²Rightmove Internal Data, comparing leads with and without optimisations between 16-30 August 2022.
These changes mean that we’ve been able to deliver more sales valuation lead opportunities and more potential landlord details to you as part of your standard Rightmove membership.
We also improved your buying and selling leads. Here are the results:
Lettings Leads
Overall
lead conversion (including users sending multiple leads) has improved by…
47.8%
Leads per user
has increased by…
8%
Sales Leads
Overall
lead conversion (including users sending multiple leads) has improved by…
30.2%
Leads per user
has increased by…
13.9%
User lead conversion
(unique users) has improved by…
10%
Source: Rightmove Internal Data, comparing leads with and without optimisations between 16-30 August 2022.
