Build a marketing strategy that works for you
“For every 1,000 households, you’ll be looking to target the 35-40 that will be moving this year. Rightmove attracts the largest and most relevant home-moving audience in the UK and that gives us unique data and insights that we can share to help you spot the opportunities in your patch. By cutting the waste in your marketing budget, you improve your bottom line and ensure your brand and property exposure is focussed on the 4% of households who are most likely to come to market.”
Dave Anderson, Head of Estate Agency
Make the most of the Rightmove audience to set the pace
Understanding your Rightmove audience
Reach home movers while they are thinking about moving:
46% say they’re wanting to move1.
39% are open to moving1.
What that means for you:
Reach an in-market audience in one place without wasting your marketing budget. Generate immediate leads and nurture future movers.
Influence vendors & landlords to win more instructions
50% of Rightmove’s audience with plans to move intend on selling a property within the next 12 months2.
72% of landlords visit Rightmove at least weekly3.
What that means for you:
Rightmove is the place to influence sellers and landlords from early in their journey until decision-making time.
Fuel your results with your Rightmove membership
Make the most of the benefits already included in your membership. You can choose to boost your results with extra products.
Your Rightmove Account Manager will work with you to find the right messaging and strategy to make the most of the Rightmove audience across their journey from awareness through to consideration and decision.
Did you know?
Your Rightmove Account Manager can give you unique insights into the behaviour of sellers and buyers in your area. They can tell you if sellers in your patch are mostly looking to buy within your patch or are looking to move out of area.
What does that mean for you?
Your Account Manager can then recommend products that reach those sellers more effectively.
Find out more about all the benefits included in your membership plus the different advertising products available:
The right balance to meet your objectives
Choose the Rightmove package that gives you the mix of marketing products that work the best for you.
Market efficiently – choose the package that meets your needs
Ask your Rightmove Account Manager about how your marketing budget compares across these three packages.
Source: In chart: Rightmove Dec 2020 – May 2021, indexed, resale brand views based on Featured Agent, Local Homepage, Sold By Me, Agent Microsite banner views 2 Rightmove Data Dec 2020 – May 2021, based on valuation leads including leads where the applicant has checked the “request valuation” tick box and Rightmove Discover and Local Valuation Alert valuation request 3 Rightmove data Dec 2020 – May 2021 new instructions won per branch, per month by package type. All multiples are based on indexed fair share.
Source 1. Understanding Rightmove Users, February 2021, sample size c. 3,000 2. Rightmove Spring Survey 2021, 821 landlords 3. Rightmove Landlord Survey 2022