Skip to Content

Latest AI search innovations


12 Feb 2026

AI assistant highlights your properties’ comparative benefits

Ask Rightmove is now on search results pages and makes it even easier for home-movers to compare properties and surface the key features that make your listings stand out.

AI assistant now available in search results

Ask Rightmove answers home-mover questions about the area searched, and powers property comparisons.

Comparisons surface your properties’ and their standout benefits

Your properties feature when they meet home-movers’ prompt criteria, or are selected by the user.

FAQs: Ask Rightmove on search results pages

 

Where do I see it?

Why are we doing this?

What questions can a home-mover ask about the local area?

Cana home-mover ask about a specific property?

What questions can a home-mover ask about a property?

How does Rightmove provide for comparing properties?

How many properties can be compared at one time?

What information is shown in property comparisons?

What information is relied upon to answer questions or compare properties?

What if AI gets something wrong?

Do I need to do anything differently with my property listings?

Does Ask Rightmove reduce the need to speak to an estate agent?

What models or platforms power the tool?

Will home-mover data be passed to 3rd parties?

Can I stop Ask Rightmove answering questions about a specific property, or all of the properties listed by a branch or agency?

If a property is in an excellent/poor condition, will it highlight this?

What information will Ask Rightmove respond with where prompted on price/value?

 


Content is available to logged in users

New AI tool encourages interaction with your properties

Building on Rightmove’s conversational search experience, the AI-powered Ask Rightmove tool helps home-movers surface the property features and local area benefits most important to them.

7 in 10 home-movers think every property is unique1, Ask Rightmove will help home-movers discover what makes your properties exactly that.

Source: 1- Rightmove Living Room panel (February 2026). QB8, N=614 (485 bought in past 5 years, 129 rented in past 5 years) ‘To what extent do you agree or disagree that every property is unique in some way?’


Your properties in ChatGPT

ChatGPT users can now more easily discover your live properties on Rightmove through the new Rightmove app in ChatGPT. Those interested in renting or buying can click-through to the property listing on Rightmove for full property information and to send you a lead.

Rightmove app in ChatGPT FAQs:

 

Is the app available now?

How do you access Rightmove in ChatGPT?

Do ChatGPT users need a specific ChatGPT plan to use the new Rightmove app?

How will listings be shown in ChatGPT?

Will the Rightmove app be available to all ChatGPT users?

Do I need to do anything differently in relation to my listings?

Are the listings returned in the Rightmove app results up to date?

How is the order of listings on the carousel determined?

 


Other AI innovations for movers

Here’s three AI innovations designed to increase engagement with your listings and deliver even more quality leads from movers. Watch this space – there’s much more to come.  

AI Keywords 

Where to find it: Rolling out gradually in residential property searches on the Rightmove app, through November and December 2025 

AI keywords helps movers more easily find a home which fits their exact requirements by inputting their bespoke requirements such as sea or river views, exposed brick, balcony, or underfloor heating:  

  • The AI technology goes beyond the existing filters, scanning images and text in property listings to deliver more relevant properties. 
  • That means your listings will be surfaced to more relevant and engaged buyers, enhancing visibility and increasing engagement and conversion potential.  

 

Style with AI  

Where to find it: Available to a small number of users viewing properties for sale on Rightmove, from November 2025 

Style with AI helps buyers visualise a property’s potential by putting their own stamp on the décor:  

  • Movers can remove furniture from images, adjust lighting, and change the style of a home, for example to a Scandi or Art Deco style, to better imagine themselves living there.  
  • It aims to give buyers confidence to contact an agent for a viewing, even if the property isn’t currently decorated to their taste.  

 

Renovation Cost Estimator

Where to find it: Trialling on very limited amount of homes via the “Renovation potential” tab on the property details pages, from November 2025

Renovation Cost Estimator helps movers plan their budgets accurately by showing potential renovation expenses upfront, making property decisions more informed and stress-free:

  • Movers can view estimated renovation costs upfront, helping them make informed decisions before booking viewings.
  • It will help highlight the possibilities of properties, especially useful for homes needing updates.
Are you sure?