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Latest AI innovations


We’re constantly experimenting with new tools and features that add value to those using Rightmove. Here’s a round-up of some of our latest AI-powered initiatives launched to support you.

AI-powered conversational search on Rightmove

Everything you need to know

Will AI search replace the existing search on Rightmove?

Why is Rightmove experimenting with AI-powered conversational search?

Does this affect how listings appear?

Do I need to do anything differently in relation to property listings?

Will home-hunters be able to send a property lead from the AI search results?

Where can I see it?

How is the order of listings on the carousel determined?

Are you planning to do anything else using AI?

Other AI innovations for partners

 

AI-powered Vendor Prediction Model 

Where to find it: Opportunity Manager and Rightmove Discover  

Our AI-powered Vendor Prediction Model uses predictive insights from billions of datapoints across Rightmove to share valuation opportunities with you. Now integrated with Opportunity Manager and Discover, this AI-model helps you reach and convert more vendors, faster. Here’s how:  

Rightmove Discover

Opportunity Manager

 

AI-powered writing tool

Where to find it: Online Agent Valuation   

Online Agent Valuation is a new way for agents to connect with sellers digitally, giving you the edge to win instructions before your competitors:  

  • You have the option to use an AI-powered writing tool to speed up the process of replying to online valuation requests.   
  • More than a fifth of agents are already using this feature.

 

Other AI innovations for movers

Here’s three AI innovations designed to increase engagement with your listings and deliver even more quality leads from movers. Watch this space – there’s much more to come.  

AI Keywords 

Where to find it: Rolling out gradually in residential property searches on the Rightmove app, through November and December 2025 

AI keywords helps movers more easily find a home which fits their exact requirements by inputting their bespoke requirements such as sea or river views, exposed brick, balcony, or underfloor heating:  

  • The AI technology goes beyond the existing filters, scanning images and text in property listings to deliver more relevant properties. 
  • That means your listings will be surfaced to more relevant and engaged buyers, enhancing visibility and increasing engagement and conversion potential.  

 

Style with AI  

Where to find it: Available to a small number of users viewing properties for sale on Rightmove, from November 2025 

Style with AI helps buyers visualise a property’s potential by putting their own stamp on the décor:  

  • Movers can remove furniture from images, adjust lighting, and change the style of a home, for example to a Scandi or Art Deco style, to better imagine themselves living there.  
  • It aims to give buyers confidence to contact an agent for a viewing, even if the property isn’t currently decorated to their taste.  

 

Renovation Cost Estimator

Where to find it: Trialling on very limited amount of homes via the “Renovation potential” tab on the property details pages, from November 2025

Renovation Cost Estimator helps movers plan their budgets accurately by showing potential renovation expenses upfront, making property decisions more informed and stress-free:

  • Movers can view estimated renovation costs upfront, helping them make informed decisions before booking viewings.
  • It will help highlight the possibilities of properties, especially useful for homes needing updates.