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Essentials
How to use video effectively in your agency
Webinar recorded live on
Over 5,600 new estate agencies were founded in 20211 meaning competition for the attention of sellers, landlords buyers and tenants is high.
Video can be an effective tool to set your agency apart from the crowd.
One of the pioneers of using video in estate agency, Elle Wood ran an award-winning sales and lettings agency in the UK and has applied those same principles with her new agency in Spain.
In this session you’ll have learnt:
• Video strategy, goals and your ideal audience
• Planning and scripting
• Location, lighting and other equipment
• Tips for increasing confidence on camera
• Editing on desktop and mobile
1. Companies House, 2022