How to maximise your commercial enquiries on Rightmove
With over 3.5 million visits per month, advertising on Rightmove Commercial gets you seen by the biggest and most engaged commercial real estate audience in the UK1. As CRE moves online, Rightmove Commercial is now your digital board. Advertisers that make the most of their presence on Rightmove Commercial generate more enquiries, giving them more opportunities to find an occupier or buyer faster.
Best practice tips to maximise your enquiries on Rightmove Commercial
Upload 5 to 10 high quality photos to every listing
Listings with more than 5 photos get 12% more views and enquiries, on average, compared to those with fewer than 5 photos.
Always include a floorplan
Floorplans increase views, typically, by 21% and leads by 14%.
Include virtual tours or online viewings
On average, listings offering some form of online viewing get 36% more views and 25% more leads.
Include the unit size and price to appear in all relevant searches
The more searches you appear in, the more visibility your ad will get.
Avoid using POA
Listings without a price typically get 10% fewer views.
What to do now: Check that your advert(s) is following these best practice tips. If you’re a landlord, speak to your agent to make sure they’re following this guidance.
Accelerate your enquiries by 79% or more
Featured Property fast-tracks your listing to the top of the page. As your advert on Rightmove Commercial is the digital equivalent of an advertising board, this means it can’t be missed when it matches someone’s search criteria.
Our data shows that commercial properties that are featured generate, on average, 65% more enquiries than a standard listing. In some sectors, results are often much greater than this average.
To truly maximise your exposure, combine a Featured Property with a Premium Listing to boost your views by another 14%, on average. Premium Listing interrupts the user journey in the search results, showcasing your property with four photos, more text and a highlighted key feature.
What to do now: If you’re a landlord, speak to your agent to ask about making your advert a Featured Property and/or Premium Listing. If you’re an agent, book a call back with your Account Manager to discuss in more detail.
If you’re an agent already advertising on Rightmove…
Get in touch with your Account Manager to discuss any of these tips in more detail.
If you’re a landlord and your agent advertises on Rightmove…
Make sure your agent is aware of, and following, these best practice tips.
Not currently advertising on Rightmove?
You’re missing out on exposure to the biggest and most engaged commercial property audience. Get in touch to find out more about our advertising options.
Sources: 1. Google Analytics, monthly average visits to Rightmove Commercial in 2021. All other stats – Rightmove data, 2021.
