How the Commercial Real Estate industry has moved online since the pandemic
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The Covid-19 pandemic has seen certain trends leap forward over the past two years. Online food shopping and the growth in home working are two of the most obvious examples.
Commercial property search is another that has perhaps gone under the radar.
During the pandemic, our data shows that buyers, occupiers, investors, owners and landlords have come to realise the benefits of researching and enquiring for commercial properties online compared to traditional methods. Traffic, engagement and enquiries on Rightmove Commercial have all seen huge increases over the last two years. That’s even more remarkable given the challenges and uncertainty that the CRE industry has faced as a result of Covid-19.
Here’s a snapshot of how engagement with Rightmove Commercial, the most visited online commercial property website, has changed since 2019. This growth in engagement shows that Rightmove Commercial is now firmly established as the digital equivalent of your board.
Key numbers at a glance
Online growth of the Commercial Real Estate market during the pandemic
- In 2021, Rightmove Commercial was visited 43.1 million times, an increase of 12.7 million, or 46%, compared to 2019.
- Those visitors engaged with 189 million pages, 36 million more than 2019.
- Most importantly, they sent a staggering 613,273 enquiries for commercial properties advertised on Rightmove – up 55% compared to pre-pandemic volumes.
Source: Rightmove data via Google Analytics, 2019 – 2021
How to maximise the exposure of your properties online
If you’re a landlord…
Speak to your agent about advertising on Rightmove or read our best practice tips for maximising your exposure to Rightmove’s commercial audience.
If you’re an agent already advertising on Rightmove…
Get in touch with your Account Manager to discuss ways to make the most of your online presence.
If you don’t currently advertise on Rightmove Commercial….
You’re missing out on exposure to the biggest and most engaged commercial property audience. We’d love to have a chat about your plans.
Advertise on Rightmove Commercial >
