Game Changers 2025
The Game Changers
Launching on Wednesday 11th June, “The Game Changers” celebrates the skill and hardwork agents across the nation demonstrate every day to make moves happen.
We’re sharing stories provided by movers and voted for by our panel of industry-expert judges, alongside photos of six real agents and their skill-based “nicknames” to showacse agents in a new, engaging way. Game Changers will be featured on the Rightmove homepage and promoted across our website, newsletter and Instagram stories to reach millions of people with the message: agents are the Game Changers of the property industry.
Tackling public misconceptions about agents
‘The Game Changers’ is part of Rightmove’s bigger ambition to tackle some of the misconceptions surrounding estate and lettings agents. Rightmove data revealed a gap between home-movers believing they fully understand the role of agents, and the work that often goes unnoticed by agents that movers are likely unaware of.
The top three misconceptions agents told us they face day to day were:
- Movers don’t understand my role or responsibilities
- Movers see us as being untrustworthy
- Movers don’t value the work involved in the transaction
When we asked movers quetions around these themes, we noticed a mismatch…
Although movers feel they understand the agent’s role, there’s a lot of work that goes on behind the scenes they may be unaware of which could be contributing to the lower perception of value and trust. Game Changers puts this skill and hardwork front and centre to cement agents as the game-changers of the property industry.
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