Exclusive for Rightmove Overseas members: Brand Builder

Brand Builder puts your brand name and message in front of buyers on the most viewed page on Rightmove – the search results page. It combines the Double MPU and Banner advert to give you maximum reach and impact.

The Double MPU is our largest advertising space, making a big impact right at the top of the page. The Banner Advert sits in between the property listings and is our most frequently seen advert space which displays across mobile, tablet and desktop.

Buyers are more likely to contact and buy from brands they recognise and trust. On average, buyers need at least 7 interactions with your brand before they’ll buy from you.

The average buyer starts their overseas buying journey on Rightmove by researching 2 or more countries, before saving 12 properties and then contacting 2 agents.

To be in with the best chance of receiving one of those 2 leads you’ll want to get your brand in front of them regularly, right from their first visit to Rightmove. Brand Builder helps you do just that.

Source: Rightmove Overseas Consumer Survey 2020 and on-site user analysis 2020.

1 – Select a location to target

Tell us which country, region or tourist area you’d like to boost your brand exposure in. You could choose to boost exposure in areas where you have property listings and Featured Properties or target a new audience in areas you don’t currently have listings.

2 – Choose your exposure level

Let us know how many times you would like buyers to see your Brand Builder adverts every month. The more buyers are searching in your chosen location, the more opportunities there are for your Brand Builder adverts to be seen.

3 – Build your brand

We’ll deliver your Brand Builder adverts to buyers in your chosen location(s), your chosen number of times, every month. You’ll get a combination of Double MPU and Banner Advert spaces to maximise the power of your adverts.

Get your messaging right

Simplicity is key to getting your brand recognised by buyers. It’s best to pick one key message for your Brand Builder adverts and land it well. The top 5 things British buyers look for in an overseas agent are:

1. Local market knowledge
2. Reputation
3. Member of professional trade bodies
4. English speaking
5. Experience helping British buyers abroad

So, you may want to focus your Brand Builder adverts around one of these key messages.

Put your branding front and centre

Keeping your message short and simple means there’s plenty of room to let your brand shine – and that’s what buyers are most likely to remember later. Make sure to include your:

• Brand Name
• Brand Logo
• Brand Colours

Source: Rightmove Overseas Consumer Survey 2020