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Book early and save with Early Bird


Targeted at Rightmove’s first-party audience of home movers, Regional Campaigns get your properties in front of an active, in-market audience searching in your target postcode area(s).

You can deliver campaigns strategically throughout the year to support your wider marketing plan and tie in with key events.

By booking at least 3 months in advance, you can save up to 33% with our Early Bird discount. And will get a Follow Up Email included as standard.

Extend reach & increase frequency with Multi-Channel Regional Campaigns

Your campaign starts with a Regional Email sent to all active buyers signed up to receive updates about properties in your selected outcodes.

Newly included for 2023, we will then send a Follow Up Email to your most engaged audience – those who clicked on your Regional Email Campaign – to increase the frequency of your message and nurture them through your sales funnel. Follow Up Emails are our most effective campaign with 12 times as many clicks per email as an average Regional Campaign1.

You can also choose to add Audience Reach which allows you to target your audience with display advertising across their favourite websites.

Why book now with Early Bird?

Only one booking per outcode per week
Get your pick of the outcodes
Book early to avoid missing out
Guarantee your preferred dates
Save up a third
Save money on all your 2023 Regional Campaigns

 

Our specialist team will deliver the campaign to your chosen audience on your behalf and are available to create your HTML email or Display Adverts too. Regional bookings are limited to one per outcode per week and the more you book, the more you save.

To check availability for your chosen locations and dates request a call from your Account Manager today:

 

Sources: 1. Rightmove analysis of Follow Up Email campaigns sent on behalf of New Homes Developers July 2022