Development Profiles
We’re introducing changes to your Microsites, now Development Profile, to improve their design, functionality and increase the visibility of lead forms. Below are the key changes you’ll see from 5th January 2026, and recommendations to get the most value from them.
New look, new name
Microsite is re-branding to Development Profile to better reflect the product and to prioritise the key information home-movers told us they value.
Action: none, just an FYI!
Now on mobile
Development Profiles are now available on mobile, where 67% Rightmove users search1, helping to increase your exposure.
Action: none, just an FYI!
Improved visibility and functionality of contact forms
We’ve improved the contact form and made it more visible on your Development Profile. By optimising the form for mobile too, it’s even easier for home-movers to contact you about properties or developments they’re interested in.
Action: none, just an FYI!
Changes to artwork and content requirements
We’ve retired some branded elements and content from the page in order to simplify and modernise the Development Profile, and prioritise the key information that home-movers told us they value.
- The Microsite header and welcome image have been retired
- Tabs for site plans and location details have been removed to keep things streamlined, however you can still showcase these details on your property pages
- We’ve also removed social links and opening hours to keep the focus on property information, which we know home-movers prioritise
- Your logo will remain in a prominent position on the page, and your branding creatives will remain on your property details pages as they are today.
You’ll also be able to update the content of your ‘Development Description’ in Rightmove Plus – this is a new self-service feature which you can access under ‘Development Marketing’ in your Rightmove Plus profile.
Actions: review and refresh your development description and update it in Rightmove Plus from 5th January 2026.