Record-breaking Boxing Day bounce
Rightmove recorded its busiest ever Boxing Day as more home-hunters get ahead of their 2025 move:
- A record number of properties were listed for sale on Boxing Day 2024 – 26% higher than Boxing Day 2023.
- Volume of enquiries sent to estate agents were also up 20% on Boxing Day last year.
- Number of visits on Rightmove bounced by 87% between Christmas Day and Boxing Day, which is +3% higher than the same time in 2023.
- The number of visits also set a new record, beating the previous record set in 2021.
Boxing Day 2024 was the busiest ever for new seller activity, with a record number of new properties listed for sale. The number of new properties coming to market was 26% higher than Boxing Day 2023, when the previous record was set.
The majority (46%) of homes listed by new sellers were mid-market, second stepper homes – consisting of three and four bed properties.
Over a third (35%) of homes listed for sale were smaller, typical first-time buyer type properties, and 18% were the largest homes at the top of the ladder.
The South East saw the most new properties coming to market, followed by the East of England and the South West.
Rightmove also recorded its busiest ever Boxing Day for visits, beating the previous record set in 2021.
Total buyer demand, measured by the number of enquiries sent to estate agents about homes for sale, was also 20% higher on 26th December 2024 than the same day in 2023, as potential buyers capitalised on more choice ahead of a 2025 move.
“We’ve seen a record-breaking Boxing Day, not only for people turning to the Rightmove platform once the Christmas Day festivities are over, but also for home-movers taking action and getting ahead of a 2025 move. While it’s very early days, these first indicators are positive signs for a busy start to the year for agents.”
Steve Pimblett, Rightmove’s Chief Data Officer
Check out our new TV campaign
As part of our mission to give everyone the belief that they can make their move, our new campaign first aired on Christmas Day with an expected reach of 60 million people across TV, outdoor advertising, video on demand, YouTube, cinema, radio and social media.
