Here to support your long-term growth

Research shows that when learning new information, the human brain is fast to forget. The Forgetting Curve (below) shows the rate at which new learnings are forgotten. The fall is steep – within one day of learning, 75% of that new information is forgotten.

However, repeating that information every few days increases how long the information is retained with each repetition, aiding long-term memory. In marketing, that means you need to get your brand and message in front of buyers frequently over a long period of time to ensure your brand is not forgotten as they move towards that all important buying decision.

How Rightmove helps you be remembered

Buying a property is one of the biggest purchases a person will make in their lifetime, so it’s not a decision buyers take lightly. Building brand awareness with Rightmove’s in-market audience helps you stay front of mind in preparation for your future launches.

Building the right properties, in the right place and then marketing them to the right audience, is fundamental to your success. Using trusted data to back your recommendations and support those decisions is key to ensuring maximum return on investment for your future developments.

Rightmove’s unique data insights can help you

Your Account Manager can share insights based on Rightmove’s unique property market data to help support your land acquisition, building and marketing decisions.

Your sales team play a pivotal role in your success. They’re the front-line of your brand when buyers call, email or walk into your developments. A great salesperson needs to pick up on subtle buying signals, handle objections and create rapport to get sales across the line.  Now’s a great time to reinvigorate your teams for the busy year ahead.

Rightmove Plus tools to support your training

Your membership includes access to Call Recording and Lead Reports, giving you instant access to what’s happening on the ground in your development sales offices. You can use these to assess your team’s performance and support your sales training.

The way your properties and developments are marketed on sites like Rightmove is essential to generating interest from buyers. Our research shows that 20% of buyers are specifically looking for new builds, while a further 45% have no preference between new and resale. That’s a huge home buying audience you can tempt with your developments and properties.

Source: Rightmove Consumer Survey 2020

Maximise every property listing with Rightmove

As part of your membership you have access to the Property Performance report which helps you understand your listings performance and quickly identify areas for improvement. We’ve also created a guide to help your teams create the ultimate new home listing every time, based on analysis of  thousands of new homes listings on Rightmove.