Headlines from our 2022 Spring Survey of 1,165 renters
- 77% of renters consider moving to more than one area, 53% consider three or more
- On average, tenants start looking for their next property 3 months before they need to move
- 20% of 25-44 year old renters are aware of Built For Renters as a concept, yet 39% think it sounds appealing
- 60% of 25-44 year old renters said their preferred channel to hear about new rental properties is Rightmove, with email at 30%
What are renters looking for in 2022?
According to our 2022 Spring Survey, more than a fifth of Rightmove’s audience plan on renting a property within the next 12 months. Here’s what stage they’re at in the process of moving.
How renters search for a new home
Of renters who have started looking for properties on Rightmove in the last month, only 29% need to move within a month. 51% need to move in 2-3 months and another 20% in over 4 months time. On average, a tenant will start looking on Rightmove 3 months before they need to move.
The vast majority of renters (77%) are considering more than one area for their next home. Over half (53%) said they were looking at three or more different areas.
Top priorities for renters
Awareness and appeal of Built For Renters
Of 25-44 year olds planning to rent in next 12 months, 20% are aware of Built For Renters as a concept.
However, 39% think that Built For Renters properties sound appealing.
Communicating with renters
We asked renters how they would prefer to hear about new rental properties and developments.
59% of those planning to rent within the next 12 months said Rightmove was their preference to hear about new rental properties. While 31% said they preferred to hear about new properties via email.
Among 25-44 year olds planning to rent in next 12 months, the clear preference was Rightmove (60%) with email (30%) again second. Just 1% said they preferred receiving property updates via Facebook, while Instagram and printed media both had a 0% share.
Source: Rightmove Spring Survey, 2022.