Top 10 keywords on Rightmove

Keyword sort enables Rightmove users to view their property search results in the most relevant order for them.

To make sure your properties come out top in keyword sort results, use your summary descriptions, key features, property descriptions and premium listing labels to mention key features about each property.

Here’s a list of the most popular words used in keyword sort:


Based on Rightmove data January 2019 – April 2019. Changes are compared to Rightmove data for the period October 2018 – February 2019. 

Watch the keyword sort webinar recording: